Privacy Policy

This Privacy Policy explains how Population Lights, Inc. (“Population” or “we”) collects, uses, and discloses information about you when you access or use our websites (collectively, the “Services”), engage with us on social media, or otherwise interact with us.
We may change this Privacy Policy from time to time.  If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification).  We encourage you to review the Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our information practices and the choices available to you.

COLLECTION OF INFORMATION

Information You Provide to Us

We collect information that you provide to us, including information that you provide when you create an account on the Site, participate in any interactive features of the Site (like send a message through the Site), fill out a form, apply for a job, communicate with us via third party social media sites, request customer support, or otherwise communicate with us.

Other Information We Collect When You Use the Site

When you access or use the Site or transact with us, we automatically collect information about you, including:

Information We Collect from Other Sources

We may also obtain information about you from other sources.  For example, we may collect information about you from third parties, including but not limited to mailing list providers, and publicly available sources.

Information We Derive

We may derive information or draw inferences from you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address.

USE OF INFORMATION

We use the information we collect to:

SHARING OF INFORMATION

We will not share your personal information except as follows:

We may also share aggregated or de-identified information that cannot reasonably be used by those third parties to identify you.

ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS

We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications.  These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.  This information may be used by Population and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Site and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices or http://www.youronlinechoices.eu/.

DATA RETENTION

We store the information we collect on you for as long as is necessary for the purpose(s) for which we originally collected it, or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES

Population is based in the United States and we process and store information in the U.S. Therefore, we and our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.


YOUR CHOICES

Account Information

You may update and correct certain account information you provide to us at any time by logging into your account, emailing us at support@populationlights.com or sales@populationlights.com. If you wish to delete or deactivate your account, please email us at support@populationlights.com, but note that we may retain certain information as required by law or for legitimate business purposes.  We may also retain cached or archived copies of information about you for a certain period of time.


Cookies

Most web browsers are set to accept cookies by default.  If you prefer, you can usually choose to set your browser to remove or reject browser cookies.  Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site.

Promotional Communications

You may opt out of receiving promotional emails from Population by following the instructions in those emails.  If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Mobile Push Notifications/Alerts
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device.  You can deactivate these messages at any time by changing the notification settings on your mobile device.


CONTACT US

If you have any questions about this Privacy Policy, please contact us at: support@populationtech.com.